Most people see a contact form as a simple box on a website. A visitor fills it in, clicks submit and sends a message. Job done. But in reality, there’s quite a bit more going on.
One non-negotiable with contact forms is spam protection. Without it, your inbox would quickly fill up with junk submissions and automated messages. Most website owners don’t see this happening because the filtering takes place in the background.
Then there’s the part your visitors do see.
Once somebody has submitted a form, they should be given a clear confirmation that everything has gone through successfully. It sounds obvious, but you’d be surprised how many websites still leave people staring at the same page wondering whether they need to press the button again.
That’s one of the reasons we use dedicated thank you pages. They reassure visitors that their message has been successfully submitted and that somebody will soon be in touch to discuss it with them.
Interestingly, these pages are useful for another reason too.
Because they’re hidden from search engines, they effectively act as a record of successful enquiries. If 20 people land on the thank you page during a month, that’s a pretty good indication that 20 enquiries were submitted. It’s a simple way of measuring whether a website is generating leads without relying on guesswork.
The final step is the email notifications. The visitor receives confirmation of what they’ve sent, while the business receives the enquiry itself, which prompts them to reach out to the visitor to discuss the enquiry. This allows as smooth a process as possible with both parties being kept in the loop.
It’s really just a series of small, connected steps working in the background to make sure everything gets where it needs to go. The visitor gets an immediate confirmation that their message has been sent, the business is alerted straight away and the enquiry itself is captured so it can be tracked properly.
Individually, these all may seem like simple steps. But together, they remove a lot of uncertainty from the process. The customer isn’t left wondering if their message disappeared, and the business isn’t relying on chance or manual checking to spot new leads.
When your website is there to generate enquiries, those small details start to matter more than people expect. It’s often not the big features that make the difference, but whether the basics are working as they should.
If you’re struggling with your website performance and need assistance getting more enquiries through, contact us at Engage Web.
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