It’s no secret that the most important part of a website, from a search engine perspective, is its text. The words on the page are what Google indexes, and what we absorb when we visit sites for information or entertainment.
However, the web is also becoming much more visual, and sites that consist of nothing but text now look dated. With last week marking 30 years since the idea of the internet was conceived, it led to widespread sharing of the first ever website. A revelation back in 1991, today, this site looks understandably dry and limited.
Another dull-looking website that springs to mind is RSSSF.com. As a keen follower of football with a geeky love of statistics, this site is one of the best resources out there, but it’s difficult to find what you’re looking for on it and it’s visually boring. If someone were to tidy up this site and give its aesthetics a boost, it would be a real go-to point for football researchers.
When considering visuals, one important point to consider is colour. It may seem as though the colour of your website should be dictated by the colours of your logo and other branding, but a look at the sites of some of the biggest companies shows this isn’t always the case. For example, McDonald’s is known for its red and yellow logo, but its UK website is black and white, with the fast food restaurant perhaps bearing in mind that bright colours like yellow are not the easiest on the eye when displayed on screens.
If you’re a start-up and have yet to really establish your branding, perhaps your logo and your website colours are both up for debate, so what colour is right for the message you want to portray? Here are some examples of what colours can convey about businesses:
Red – exciting, bold
Orange – friendly, confident
Yellow – warm, optimistic
Green – peaceful, environmentally conscious
Blue – trustworthy, strong
Purple/violet – creative, wise
White/grey – balanced, calm
This is one reason why the Engage Web branding, and much of our website, is purple.
Consider as well, though, that certain sectors tend to be associated with certain colours. The food sector, for example, rarely uses blue, simply because not many foods are that colour. In fact, blue is such an appetite suppressant that some dieticians have using blue food dye to aid weight loss.
Once you have chosen a colour, another common problem occurs when communicating this choice to a web designer. If you’ve asked for a background to be ‘green’, that’s a very wide spectrum of colours. An understanding of hex codes can be useful here, as this converts the exact shade you’re looking for into a six-character code, thus avoiding any misinterpretation.
If you’re looking for any advice on the visual side of your website, Engage Web can always help.