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Page experience: ranking system or signal?

Google results

Page experience: ranking system or signal?

Google has updated its ranking systems page in its Search Central documentations. In the process, it has removed ‘page experience’ as well as other systems from the document. But why has Google done this and should you still focus on this?

Google page experience has never been a ranking “system”. Instead, it is a ranking “signal”. A lot of false information has gone around the industry over the past week since this update occurred, with a number of SEOs saying that page experience isn’t important – even though it is.

Even though Google has removed “page experience” from its ranking systems page in its documentation, websites that have a good page experience will still perform better than websites that don’t have a good page experience.

Therefore, SEOs and developers should still focus on Core Web Vitals and making sure that their website is user friendly. Essentially, this is what search engine optimisation is all about – what you should focus on is user experience, not doing amends to your website to improve your SEO. Sometimes this can cause problems with user experience. Furthermore, you should also focus on writing and publishing useful content to help you get better results from your search engine optimisation campaign.

Google did also confirm that even though they have also removed “mobile friendly system”, “page speed system” and “secure site system”, these are still ranking signals. Therefore, you should still focus on these systems to help improve your site’s performance in search results. Of course, there are many other signals that you should focus on as well.

If you’re looking to grow your business’ presence online, search engine optimisation (SEO) is one way you can do this. If you’d like to have a chat with our digital marketing experts today, please give us a call.

Jonathon Roberts

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