fbpx
Engage Web logo - horizontal-resized
Engage Web Logo White Landscape

Newcomers, rabbits and SEO

Newcomers, rabbits and SEO

A lot of businesses new to search engine optimisation imagine that it’s much like other forms of Internet marketing. In essence, you throw a message out there, it flies the path you’ve decided for it, and lands where you want it to, like tossing a pebble.

SEO, on the other hand, is more like throwing a rabbit. It tends to squirm in unpredictable ways once you release it, making it difficult to know where or how it will land. If you’re lucky, it will land next to another rabbit and soon you’ll be able to fill the whole of Cheshire with your results. If you’re unlucky, you’ll end up with a twisted paw and a grumpy bunny on your hands.

The point is that search engine optimisation doesn’t necessarily behave the way you want it to, and this makes it important to learn how to handle it properly. Instead of trying to force it into the patterns you’re used to with other areas of Internet marketing, you need to learn its own patterns. Once you do, you’ll have a much easier time of it.

This is something learned early on in successful SEO careers, as without an acceptance of how unpredictable SEO can be, you aren’t likely to get results. Once you accept that SEO is more like a rabbit than a pebble, you can start to plan for unexpected moves. Instead of looking only where you think the pebble will land, you can start looking at the whole field, planning on how you’re going to use your unexpected results.

Careful though, it’ll probably be full of rabbits.

Get in touch

Please enable JavaScript in your browser to complete this form.
Acceptance

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

>

Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.

FREE DOWNLOAD