With Microsoft officially announcing yesterday that it is using artificial intelligence (AI) to power its search engine and browser, Bing users can now experiment with what the company is calling “reinvented” search.
A revamped Bing home page, currently with the subdirectory ‘/new’, features a grid of 12 example questions and how an AI-powered Bing would answer them. Bing says queries can be short or long, but encourages users to be precise to gain a better answer. This is in keeping with the advice given when using AI tools like ChatGPT or DALL-E, where users are recommended to give the bots plenty of detail to work with.
To depict this, the grid contains fairly short queries that develop into longer and more specific ones when hovered over.
With the above example, Bing produces a ChatGPT-style response that is live “typed” on the right of the screen. The response uses human-style informal language, starting with the affirmative “sure” and addressing the reader as “you”.
Interestingly, in an example of search engines sometimes being too on-the-pulse for their own good, the main page of search engine results is dominated by results that tell us nothing about the query, but are instead from tech websites reporting about Bing’s new AI-influenced plaything.
If this is indeed a reinvention of search, it’s important to remember that AI search will only ever be as good as the content it uses to source its answers from. By writing articles with a clear premise, and answering the question concisely and thoroughly within the article, you can help search engines – whether powered by AI or not – to find your site and use it as an authority for search queries.
To learn more about how quality content can bring traffic and sales to your website, speak to Engage Web today.
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