Instagram has recently announced its plan to make any public content from professional accounts available on search engines.
This update could completely change the way you market yourself on social media, as it could now play a huge part in your SEO (search engine optimisation) strategy by providing new ways to be found online.
Instagram is one of the more popular social media platforms, with an estimated 500 million people using it daily. However, content was only previously accessible and discoverable through the app itself. Due to this update, your content can now be discovered through organic searches in an attempt to drive more traffic towards your business. Whether this be an image, video or reel, it will all be accessible via search engines like Google.
This new feature can be enabled in your account’s privacy settings, meaning it can also be disabled. However, we would recommend enabling it as it another way to get more eyes on your business. It is worth noting that you must have your account set to a professional account, otherwise this feature won’t be accessible. This can also be changed in the settings of your profile.
From an SEO point of view, this is an extremely useful addition as you can target keywords on both your website and social media posts. Both will be identified by search engines, allowing you to potentially reach a larger audience. Hashtags in particular will be very useful as it will allow you to target multiple keywords without having to fit them into the main body of text.
If you need any assistance with your SEO or social media marketing strategies, get in touch with the team at Engage Web today.
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