Recent figures released from British retail industry have revealed that tablets are the go-to device for consumers. The data also suggested that consumers are searching whilst in store, making mobile SEO for retailers increasingly important.
The results of the British Retail Consortium-Google Online Retail Monitor for Q4 of last year showed that tablet searches leapt by 238 percent from 2011’s comparative figures.
In the same period, searches on smartphones went up 76 percent, showing that browsing for better deals whilst out is clearly on the increase.
Across all business sectors, total retail mobile search volumes were up. However, when it comes to DIY tools and gardening, search volumes increase 242 percent and 88 percent respectively.
Drilling further into the figures, also shows that the number of searches being made were at their highest level on Boxing Day.
Discussing the figures, Helen Dickinson from the BRC said:
“This strong growth shows how online retail really came of age this Christmas. It’s playing an increasingly significant role at every stage of the customer journey, especially when researching items and comparing prices both at home and on the move.”
Highlighting the importance of search engine optimisation, the director general of the trade association continued:
“Retailers continue to invest in their online offer, and more and more of us are reaping the resulting benefits of more .. user-friendly websites”
Another interesting point to note was the increase in overseas visitors to UK retail sites, further promoting the importance of accurate writing and content creation too. However, the importance of localising your SEO is also underlined. If a potential customer is out and about, and searching for a particular item, it’s possible to increase the footfall to a business and make a sale.