Recent research in the US has shown that retail transactions in the UK are rising at a faster rate than in any other country, with the total value expected to hit £221 billion over the next four years.
These are the findings of researchers at the Boston Consulting Group (BCG), who project year on year growth will be upwards of 11% from 2012 until 2016. This is more than double the projected 5.4% rate of growth in China and more than one and a half that of the 6.9% US growth.
Whilst large multinationals will see their online business grow, it is small and medium sized firms, who centre their operations via the internet, that will be the big winners, ensuring SEO professionals will be in increasing demand.
Indicative of this is that SMEs have grown their online revenues by 12.5% per year, over the last three years.
The research by BGC also showed that consumers in the UK are becoming reliant on the web.
More than three quarters of those surveyed, (76%), said they would forgo chocolate in order to keep their broadband connection, whilst 78% said they would give up coffee. Furthermore, 65% of respondents said they would be prepared to never drink alcohol again.
Another question asked if respondents would consider giving up sex, in order to keep connected to the internet; 25% said they would. Whether or not this quarter of the surveyed population are actively engaged in sexual relations, with another person, was not made clear in the study.