A new survey looking at the current state of content marketing has been released by a UK service provider. It reveals how despite the commonly accepted value of content marketing, marketers are still finding it difficult to convince the decision makers of this.

A major point for many of the surveyed marketing professionals were the difficulties associated with (more…)

Let’s say you have your website news feed set up, and you have your team of freelancers or a news writing service providing a regular stream of engaging content, but how do you get people to read it?

You may be tempted to consider promoting your news feed or other content through social media, and while this is a reasonable approach, you may (more…)

Establishing a website news feed is a great first step in enlarging your digital footprint. Indeed, when digital marketing first become all the (more…)

Content marketing is not about several writers working under a loose framework, but rather a team effort that combines several skills. You (more…)

It’s easy to start publishing content these days, especially through a blog or website news feed, but is it human enough? Publishers are growing increasingly dependent on automated tools, and sure, many of (more…)

It’s the accepted wisdom that creating amazing content is a great way to promote your brand, but this can be a (more…)

The value of a well-designed content marketing strategy is well established, but many people start with unrealistic demands in mind. Here are three things not to expect from your (more…)