Engage Web Matt Jones, Author at Engage Web

New report hints how content can be successful

Posted on June 19, 2018

A new survey looking at the current state of content marketing has been released by a UK service provider. It reveals how despite the commonly accepted value of content marketing, marketers are still finding it difficult to convince the decision makers of this.

A major point for many of the surveyed marketing professionals were the difficulties associated with (more…)

Posted by Matt Jones

Improve your web presence with help from Google

Posted on April 18, 2018

Content marketing may go far beyond search engine optimisation (SEO), but that doesn’t mean you should just ignore it. Fortunately, Google has provided some free tools and information that you may find (more…)

Posted by Matt Jones

Complementing your content marketing strategy with email

Posted on March 7, 2018

Let’s say you have your website news feed set up, and you have your team of freelancers or a news writing service providing a regular stream of engaging content, but how do you get people to read it?

You may be tempted to consider promoting your news feed or other content through social media, and while this is a reasonable approach, you may (more…)

Posted by Matt Jones

Going beyond the news feed

Posted on January 17, 2018

Establishing a website news feed is a great first step in enlarging your digital footprint. Indeed, when digital marketing first become all the (more…)

Posted by Matt Jones

Tips for building an efficient content marketing team

Posted on September 20, 2017

Content marketing is not about several writers working under a loose framework, but rather a team effort that combines several skills. You (more…)

Posted by Matt Jones

Is your content human enough?

Posted on June 19, 2017

It’s easy to start publishing content these days, especially through a blog or website news feed, but is it human enough? Publishers are growing increasingly dependent on automated tools, and sure, many of (more…)

Posted by Matt Jones

Content marketing on a tight budget

Posted on May 17, 2017

It’s the accepted wisdom that creating amazing content is a great way to promote your brand, but this can be a (more…)

Posted by Matt Jones

What not to expect from content marketing

Posted on February 3, 2017

The value of a well-designed content marketing strategy is well established, but many people start with unrealistic demands in mind. Here are three things not to expect from your (more…)

Posted by Matt Jones
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