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How to deal with pagination issues on your website

SEO chancer

How to deal with pagination issues on your website

Pagination can affect how your website is crawled, so making sure it’s correctly set up and optimised for search engines can help to improve the results from your content.

What is pagination?

Pagination is normally seen on the blog page of your website. It refers to the way most website platforms like WordPress organise the blog page on your site, and basically means it’s kept relatively short. This can help with user experience as visitors to your website won’t need to continue scrolling to see all the content or articles on your blog.

What is canonicalisation?

Canonicalisation is another point to focus on, and is an HTML tag normally added to your website by your SEO (search engine optimisation) plugin – for example, if you’re on WordPress you may be using Yoast SEO or Rank Math. This tells search engines that a specific URL on your site represents the master copy of the page. This can help prevent problems with duplicate content appearing across several URLs, which can then affect your website’s SEO and performance.

Canonicalise paginated pages to themselves

Normally, the SEO plugin you may be using on your website canonicalises will set the canonical tag to the main blog page, but this stops search engines crawling the paginated pages and can stop some of the content on your website from being crawled.

The best way to fix this is to canonicalise the paginated pages to themselves so that search engines can crawl and index any paginated pages they suspect to be related to the searcher’s query. This also allows them to crawl content the listed in the pagination.

Some tips on how to canonicalise a page can be found here.

Set up a ‘View All Posts’ page

Another way you can fix this is to set up a separate page on the website that shows all the articles or content on your site, and then canonicalise the blog page and paginated pages to this page. That way, the page with all the blogs will be indexed in search results, and this will enable search engines to crawl all the content on your site.

If you’re looking to get in front of your target audience when searching for related content to your business, SEO and regular content can help you get in front of this audience. If you’d like to find out more about how our team can help, get in touch today.

Jonathon Roberts

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