Google to develop new AI search engine

Luke Meredith

Search engine giant Google is reportedly developing a brand new search engine powered by artificial intelligence (AI) features. Google is also exploring the possibility of adding AI features to its existing search engine, according to reports from The New York Times.

A team of executives, engineers, and designers is being tasked by Google with creating a new search engine that can implement AI technology in homes and phones worldwide. The new search engine is remains its early phases and no release date has been suggested as of yet.

The aim of the brand new search engine would be to figure out what search users would like to know based on their previous searches. It would also be a more conversational option compared to Google’s current search engine and its competitors. Google previously tried to implement personalisation into search results back in 2009, but admitted just a few years ago that personalisation was not particularly advantageous for users.

As well as the new search engine, Google has put a team of around 160 employees to work on implementing AI features into the current Google search. Reports suggest that this project has the code name Magi and could be released to some users within the next few weeks.

Google spokesperson Lara Levin said:

“…not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new A.I.-powered features to search, and will share more details soon.”

Furthermore, Google is also said to be working on implementing AI into features for Google Earth, GIFI, Tiovli Tutor and Searchalong.

The emergence and innovation of AI is already seeing companies like Google and Microsoft make major changes to their approach to search, and changes to the wider marketing industry as a whole are sure to follow. For marketing campaigns that always stay ahead of the curve, get in touch with Engage Web today.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Google to develop new AI search engine