Email marketing has been around for many years. As soon as the public started email, companies started sending unsolicited emails to them, offering all manner of products and services that they didn’t want. Over the years this has become such a problem that the majority of all emails sent via the Internet are actually spam emails.
Spam software has helped to cut down on the number of junk emails being sent, but some anti-spam software is too aggressive, and genuine emails are often filtered out when use them.
Spam email is bad. It’s annoying, it’s about stuff you’re not interested in and wastes time during your day.
Despite this, some email marketing services are decent and offer you the chance to reach people who are genuinely interested in your products. Using double opt in mailing lists means that your recipients have not only selected to receive emails of interest to them, they’ve confirmed that they are interested with a confirmation email.
This is important so that you do not foul of spam laws, which would be very bad for your company.
That said, one email we received recently for a US based retailer didn’t follow any spam laws. Not only that, but it spoofed itself as being from a friend. These types of emails serve no other purpose than to highlight how the company involved has used unethical marketing tactics online.
Here is the email received, which incidentally was formatted in purple text with a scrawled font.
Heya,how are you recently ? I would like to introduce you a very good company which i know.Their website is www.ae-shoppingmall.com . They can offer you all kinds of electronical products which you need like laptops ,gps ,TV LCD,cell phones,ps3,MP3/4,motorcycles etc……..Please take some time to have a check ,there must be somethings you ‘d like to purchase .
Their contact email: firstname.lastname@example.org .
Hope you have a good mood in shopping from their company !
Where do we start with that?
Firstly, it spoofed the email address of someone we know, so it was probably sent by a Trojan, or worm, that infected their email account. This doesn’t exactly make you want to shop with AE Shopping Mall.
Secondly, it looks like it was written by an imbecile: “Hope you have a good mood in shopping from their company”… That’s drivel of the highest order. When you write email marketing copy you want your text to be concise, interesting and enticing; not looking like it was written by someone with only a rudimentary grasp of the language.
Whoever ae-shoppingmall.com have hired to handle their email marketing, they’re not getting their money’s worth.
Make sure when you embark on an email marketing campaign that you use a professional Internet marketing company with experience in the field. It’s your reputation on the line.