Most people think (SEO) search engine optimisation is like hoarding. If you just keep adding more blogs, more pages and more keywords, eventually Google will cave in and hand you traffic on a plate.
It won’t.
In fact, the opposite is usually true. If your website’s been knocking about for a few years, chances are it’s lugging around digital dead weight – old blog posts from 2016, half-finished service pages you forgot existed, or content so thin it might blow away in a light breeze.
It’s time to get the shears out.
Content pruning is the digital equivalent of clearing out your loft. You’re not smashing the place up, you’re just getting rid of the stuff that’s collecting dust and stopping the good stuff from shining.
Why? Because quality beats quantity. A site full of outdated ramblings and irrelevant pages doesn’t scream “trust me” – it screams “I peaked in 2019”. If Google thinks your site’s past its best, you can bet your rankings will reflect it.
Pruning also makes life easier for your visitors. No one wants to scroll through five pages of waffle to find what they need. Strip out the junk, and suddenly your site’s faster, clearer and more useful. Everyone wins.
So, before you prepare another round of fresh blog content, take a look at what’s already there. Some of it might need a quiet retirement.
Not sure where to begin?
Get in touch with the team at Engage Web today and let’s give your site the digital spring clean it deserves.
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