Search plus Your World, a new feature launched by Google, has prompted complaints from Twitter with their lawyer, Alex Macgillivray, describing the launch as a “bad day for the Internet”. The new feature integrates results from Google+ into regular Google search results, pushing them up the search rankings.
According to Google, Search plus Your World will make searches even more personalised for users. Although the search engine will find almost any information which is searched for, Google believe that users should be able to find information on the web which is connected to them personally, like news, photos or information which friends have shared with them.
Twitter is concerned that the new feature will make it harder to find information as previously, Tweets were often the first with fresh news. Macgillivray said:
“We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organisations and Twitter users.”
Google responded by pointing out that Twitter declined to renew their agreement with Google in 2011, so that it’s difficult to rank information from Twitter. Chief executive of Google, Eric Schmidt spoke to MarketingLand magazine, and said that if Google was granted permission by Facebook and Twitter, all searches would be treated uniformly.
The continued rivalry between Google, Facebook and Twitter may create problems for the SEO campaign of businesses, from LA to Liverpool as all the organisations have an integral role in search engine optimisation.