Can you afford to delay your SEO campaign?

Luke Meredith

We get it. Taking the leap of investing your business’ hard-earned money into a full search engine optimisation (SEO) digital marketing campaign can feel like a huge risk.

When business is going pretty well, and you have a decent stream of new customers, it can feel a lot easier to push back plans for a full SEO strategy by six months, or even a year.

If you’re committed to maintaining an effective marketing strategy for your business, however, doing this can be a huge mistake.

Giving your competitors a head start

With an ever-growing advancement in SEO strategies and an increasing understanding of its importance, waiting around just isn’t a viable option if you want to get ahead of your competitors online.

For every day you’re not employing SEO for your business, your competitors are growing stronger with your intended target audience. Unfortunately, Google’s search ranking algorithms won’t wait around for you to get started, and it won’t be a level playing field with your rivals, who have been optimising their website’s SEO for months, if not years, while you’ve delayed and delayed… and delayed.

Remember, unlike other search engine marketing strategies like pay-per-click (PPC) and Google Ads, SEO can’t be turned on and off whenever you want. The sooner you get started, the more momentum you’ll build for your website through quality, reliable online content.

While you may not see massive results in traffic and conversions right away, if you choose to act instead of delaying, your website could be performing very well in six months’ time, instead of finding yourself starting from scratch.

If you want to get started right away, our team at Engage Web is ready to help your business reach its maximum online potential. For SEO that works, get in touch with us today.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Can you afford to delay your SEO campaign?