Grammatical mistakes on Twitter and other social news feeds are fast becoming something of legend. As much as many of them are hilarious, they can seriously undermine marketing messages and their intentions.
There are users who are trying to address the issue though; one such group is made of up of pupils from an English school in Brazil.
The children at Red Balloon are challenging some of the biggest names in showbiz, by sending cheeky messages correcting their mistakes.
Aged between eight and 13, the kids were challenged by tutors to look for errors in the Twitter feeds of their favourite celebrities. Having found them, they read them out to their classmates and pointed out where the mistakes were.
The advice was then tweeted back to the stars, with a notable highlight being from Kim Kardashian, who recently wrote:
“Up early getting ready to film Chelsea Lately today with the whole fam! Were taking over tonight!!!”
Student Ana replied with:
“@KimKardashian, you’re beautiful. I’m Ana Beatriz from Brazil, I’m 8. Look, you wrote Were, but it’s ‘we’re’. Kisses.”
Rihanna, and even the rather well-educated Daniel Radcliffe also got similar treatment for slack tweets.
It has all been great fun of course but, as the school coordinator Andrea Baena explained, there is a serious point to it.
With celebrity culture so influential today, Baena is worried that kids will follow how their idols communicate in the future – with many already picking up on bad habits.