Search analytics can be used to predict movie success, says Google report
June 13, 2013
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A newly published white paper from Google suggests that search trends can be used to predict the success or failure of a film at the
Cheryl Mathews
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Report highlights different consumer categories
June 5, 2013
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The results of a recent study that identified the paths online shoppers take to purchases could have noteworthy implications for marketers, and the decisions they
Study shows that UK SMEs favour online over traditional marketing
June 4, 2013
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A new study has confirmed that SMEs in the UK are choosing mobile and online platforms over some of the more traditional marketing routes. Carried out by Pitney Bowes,
Twitter introduces new mobile sharing features
June 3, 2013
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As part of an effort to make it easier for company marketers to better manage the delivery of social content, Twitter has brought in a
Pro writers prevent the apostrophe catastrophe
May 28, 2013
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A new grammar and spelling test has arrived in English primary schools. It is thought by many to be a response to a perceived drop
Study shows the top advantages of using social media content
May 28, 2013
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Publishing content via social platforms has become a mainstay of both B2C and B2B marketing, and the findings of a recent study have shown the
Four days of video content uploaded to YouTube every minute
May 25, 2013
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For most of us, things that take up roughly a minute of our time might include checking e-mails, brushing your teeth or microwaving up a
Bing introduces new social sidebar feature
May 20, 2013
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In a bid to more closely integrate search with social media, Microsoft’s search engine Bing has introduced a new feature to stop its users having
Twitter likely to drive traffic to car brand websites, study shows
May 16, 2013
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Research into how cars and automotive brands are promoted online has suggested that Twitter users who regularly see the tweets made by car brands are
