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PPC:

EBay report suggests SEO more effective than paid ads

Posted on March 16, 2013

The results of a recent eBay report has suggested that there is little effect on the outcome from paid ads, with most people clicking on these ads already being customers.

A spokesman for the auction site said:

“Incremental revenue from paid search was far smaller than expected because existing customers would have (more…)

Posted by Carl Hopkinson

Google AdWords gets new look

Posted on June 30, 2012

Largely inspired by feedback received from SEO professionals and commentators in the world of search, Google has changed significant aspects (more…)

Posted by Carl Hopkinson

Is Google Adwords a waste of time?

Posted on February 21, 2012

There was an interesting discussion taking place on SEOMOZ this month, which looked at whether Google Adwords actually delivered the results it promised. The blog that started the (more…)

Posted by Matt Jones

Landing pages now a major factor for AdWords

Posted on October 13, 2011

Google has announced a change to its AdWords ranking factors which will soon be rolling out globally. Ads Quality Group Product Manager Adam Juda announced on the official Inside AdWords blog last week that the way in which ads are assessed for quality is changing, with landing pages playing (more…)

Posted by Cheryl Mathews

Use PPC for link building leads

Posted on September 11, 2011

The major problem with pay per click has always been that once the campaign has run its course, the benefits also stop. Site owners have long looked for a way to stretch their investment with PPC. What many don’t think about is how their PPC could be used to generate entirely free market (more…)

Posted by Cheryl Mathews

Google says SEO is not affected by Google Instant

Posted on September 15, 2010

As we reported last month, Google was about to launch (and has since launched) Google Instant in the UK. This is a new feature whereby the search results are updated within Google as you type your search. While this helps speed up what you’re looking for, it can also produce some amusing (and sometimes embarrassing) results while you’re still forming words.

One important consideration that also needs to be raised about this development is how it affects SEO. If real-time SERPs are updated as you type, is it worth optimising your websites for partially completed words as well as the full word?

For example, if optimising your website for ‘seo wirral’ – should you also include examples of ‘seo wir’ on your website, as results for this phrase will be displayed as someone begins to type.

SEO-Wirral

Google Instant

Google however has claimed that this isn’t the case, and that SEO professionals need not concern themselves with optimising for partially completed words. Google Analytics’ Alden DeSoto commented that (more…)

Posted by Matt Jones

Dragons invest in antiques valuation website

Posted on August 31, 2010

If you watched last night’s episode of Dragon’s Den on BBC 2 you will have seen the website valuemystuffnow.com. The owner of the website, antiques expert Patrick van der Vorst, was seeking £100,000 investment for his online antiques valuation website. In his pitch he mentioned how visitors to his website would upload photographs of their antiques in order to receive a valuation within 48 hours via email.

It sounded like a good idea, but as Duncan Bannatyne and Peter Jones pointed out, with an average order value of around £4.50, a low conversion rate and a reliance on Google Adwords for traffic he was never actually going to make a profit. This was compounded by the fact that every time Patrick spoke of what he needed the investment for he stated ‘Google Adwords’ in order to increase his traffic levels to circa 100,000 uniques per month.

Every time he mentioned this, I shouted at the TV ‘NO!”. This is not the way to increase your traffic levels and, as Peter and Duncan had already identified, you wouldn’t make a profit doing that. Yet still Deborah Meaden kept repeating that they needed to increase their advertising on ‘Pay Per Clicks’ (as she called it).

Value My Stuff Now

Value My Stuff Now

Surprisingly, Deborah and Theo Paphitis (more…)

Posted by Carl Hopkinson

The difference between SEO and PPC

Posted on August 13, 2010

Why is a raven like a writing desk?

No, seriously, why is a raven like a writing desk? Thousands of readers have pondered this question, albeit briefly, in the last hundred and fifty years. Eventually, they give up on the riddle, because it’s impossible to find an answer. Lewis Carroll threw it in the way of his young Alice to further confuse her in her adventures in Wonderland.

To anyone of a logical frame of mind, the real answer is, ‘it’s not.’ Ravens and writing desks are two different things. They may come into contact with each other, but they really aren’t alike at all.

Why is a raven like a writing desk?

Why is a raven like a writing desk?

When it comes to your online plan, PPC is your raven and SEO is your writing desk. The two things really aren’t alike at all. So why do many website owners insist on trying to make them the same thing?

Lots of businesses try to lump their SEO jobs into the general Internet (more…)

Posted by Cheryl Mathews
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