Industrial Fragrances approached us as they needed a website that reflected two sides of their business. On one hand, they create refined, elegant fragrances. On the other, they are serious chemists working to exact standards for commercial and industrial applications. The challenge was making sure neither side was lost.
The design focuses on balance. We used a clean, confident typographic style that reinforces credibility and technical expertise, while still feeling considered and premium. The fonts were chosen to feel elegant without being decorative, helping the site sit comfortably in both the fragrance and manufacturing worlds.
The colour palette builds on Industrial Fragrances’ existing brand colours, used carefully so the site feels professional rather than clinical. To soften the technical nature of the industry, we introduced subtle references to nature throughout the design. These small touches link back to the raw ingredients and natural origins behind many of the scents they develop, without distracting from the science that underpins their work.
Layout and spacing were deliberately restrained, and content is given room to breathe, allowing visitors to properly engage with the company’s expertise, process and approach. Whether someone is exploring air fresheners, specialist cleaning products, perfumes or deodorants, the focus stays on quality, consistency and performance.
The end result is a website that feels calm, confident and purposeful. It reflects the way Industrial Fragrances actually works day to day; thoughtful, precise and detail-focused, with a clear understanding of both scent and chemistry. It is a platform that supports the business as it grows, while staying true to the standards they apply to every formulation they produce.
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