Bennett Smith Solicitors Website
Bennett Smith Solicitors is a North Wales-based law firm providing legal services to individuals and businesses. With an established reputation and a distinctive purple brand identity, the firm wanted to bring its visual appearance up to date while retaining the personality and recognition it had built over the years. The result was a refreshed logo and a modern website that better reflect the firm’s professional yet approachable nature.
We started with the logo, creating a combination mark that brings together a distinctive symbol and carefully chosen typography. The symbol cleverly incorporates the initials B and S into one clean, unified shape, rather than simply placing two letters alongside each other. We also worked subtle serif details into the design, giving the mark a recognisable character of its own. This approach means the symbol and lettering can work independently when needed, while the complete logo provides a strong, consistent identity.
With the branding in place, we turned our attention to the website. Having created the brand guidelines ourselves, we could carry the new identity through every part of the design. We introduced additional shades of purple to complement the primary colour and paired it with a clean, easy-to-read font for the main content. We also moved away from the previous restrictive layouts, giving individual pages more room to breathe and allowing each section to have its own visual character.
The homepage makes an immediate impression with a beautiful image of the Menai Bridge, providing a strong visual connection to the firm’s North Wales roots. We carefully faded the image towards the top, ensuring the introductory content and main calls to action remain clear and easy to read. Further down, visitors can quickly explore the firm’s core legal services, find answers to common questions and catch up on the latest legal news through the integrated blog feed.
One of the biggest successes of this project was creating a more cohesive identity for Bennett Smith Solicitors without losing what made the brand recognisable in the first place. The new logo is flexible enough to work across different formats, while the refreshed typography and expanded colour palette give the business a distinctive, consistent appearance. It’s a modern identity that still feels appropriate for an established legal practice.
The website builds on that foundation by combining strong visuals with practical functionality. Visitors can find relevant services earlier in their journey, see independent client reviews and access helpful information without having to dig around for it. Meanwhile, the integrated payment system continues to provide a convenient way for existing clients to settle invoices. Together, these improvements create a more welcoming and joined-up digital experience that reflects the firm’s personality and commitment to its clients.
With a refreshed brand identity and redesigned website in place, Bennett Smith Solicitors now has a stronger foundation for its online presence. The flexible branding gives the firm room to develop its marketing materials consistently, while the website provides a platform for sharing legal updates, showcasing services and supporting clients as the business continues to grow.