No Guru Website
Founded in 2004 by John Drysdale, No Guru is a Scotland-based training and development company working with businesses across the UK. Its approach centres on understanding the challenges each client faces, allowing it to provide training that’s tailored to the people taking part and what they need to achieve.
At Engage Web, we completely rebuilt and redesigned the website to better reflect the company’s personality and make its training courses easier to explore. We retained the existing charcoal, off-white and orange colour scheme, while taking inspiration from the rounded shapes within the No Guru logo to shape how images appear throughout the site. This gives the pages a consistent style that’s recognisable as part of the brand, with bold headings, carefully chosen fonts and subtle animations helping to guide visitors through the content.
As well as improving the design, we integrated the website with No Guru’s VideoTileHost platform so course information is pulled through automatically. This means the team doesn’t need to manually update course details on the website, while the course icons also use the company’s colours to keep them consistent with the rest of the design.
For visitors, the way these courses are organised is just as important as how they look. Categories, subcategories and filtering options make it easier to find relevant training, with direct links to purchase a course or sign up for a trial through the platform. Having these options available alongside the course information gives visitors a clear next step once they’ve found something that interests them.
We also incorporated testimonials and client logos throughout the website to help demonstrate No Guru’s experience. When a business is choosing a training provider, feedback from previous clients can help it understand what to expect and feel more confident about making an enquiry. Giving this feedback a prominent place in the design allows visitors to see evidence of the company’s work as they explore its services.
The finished website brings the team behind No Guru’s personality into the design while making its courses easier to find and purchase, with the platform integration reducing the work needed to keep course information up to date.