Prestigious client Art of Dental Care approached our team with strong branding, designed to portray an elite experience in dental care. We couldn’t wait to get our teeth into the build, providing the client with a website that reflected the high levels of professionalism they display in their work.
We integrated the brand’s dark green and gold into the website design, featuring a minimal hero section on the home page to look ‘clean’ without being clinical.
A subtle shine was added to some of the text to compliment the image of being a premium service, with gentle animations to induce calm when potential clients may be feeling agitated or stressed about dental problems.
The content also works to evoke the same feeling, putting the reader at ease with a friendly, yet informative, tone. This is backed up by well-thought out and knowledgeable FAQ sections, demonstrating the client’s experience.
The end result is a sophisticated website that helps reassure readers that they are making the right choice by selecting Art of Dental Care as their dentist in Chester.
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