Social media links and SEO: small icons, big signals
October 13, 2025
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Social media links might look like tiny icons in the grand scheme of your website – yet they can be a powerful asset when it
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What is topical authority?
September 30, 2025
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The phrase “topical authority” is something you may have heard mentioned. It’s one of those popular search engine optimisation (SEO) buzz words – but while
The difference between local SEO vs national SEO
August 27, 2025
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As a business owner, one of the first – and perhaps most important – decisions you’ll face when entering the world of online marketing is
Optimising your website to enhance mobile performance
March 10, 2025
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Mobile SEO (search engine optimisation) has evolved and become more prominent in recent years, with Google changing its algorithm to prioritise mobile indexing.
How to build your blog content around your customer’s buying journey
January 21, 2025
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If you write blogs for your business’ website, why are you doing it?
What are the key ingredients that make a great blog?
January 20, 2025
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Despite understanding their importance, many businesses see blog writing as merely a “box-ticking” exercise. They know that content can increase their visibility online, so they
What is evergreen content and how can I create it?
November 11, 2024
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Evergreen content is material that survives on the web for years, continuously bringing in traffic due to
Blog vs article – what’s the difference?
October 17, 2024
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The terms “blog” and “article” are often used interchangeably, when in reality, they are
Tips for improving SEO through internal links
July 30, 2024
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In a recent episode of “SEO Made Easy” video series, Google’s Martin Splitt shared three tips for effective internal linking.
