What is ecommerce SEO?

James Hussey

If you’re a company that owns an online store, you will more than likely be familiar with the term ecommerce SEO (search engine optimisation).

With there being so many new keywords and phrases getting thrown around, it’s easy to lose track of the definition of each one. So, what is ecommerce SEO?

The process of ecommerce SEO is to help your online store find its intended target market by suggesting your products to those searching for them. Rather than paying for every visitor through advertising, you’re improving your website so search engines are more likely to put your pages in front of people who are ready to buy.

This might sound straightforward enough, but plenty of businesses get caught out by thinking SEO begins and ends with keywords. It doesn’t.

Think about your own shopping habits. If you land on a slow website with confusing navigation or product pages that tell you almost nothing, chances are you’ll leave and try somewhere else. Search engines are trying to spot these same frustrations. They want to recommend websites that give people a good experience, not just the ones that repeat a search phrase the most.

That’s why ecommerce SEO covers far more than the words on a page. Site speed, mobile usability, product descriptions, category pages and even the way your products are organised all play a part. Small improvements across lots of areas often have a bigger impact than chasing a single keyword.

It’s also worth remembering that SEO isn’t a job you tick off and forget about. Product ranges change, competitors update their websites and search behaviour shifts throughout the year. Keeping your online store fresh gives search engines another reason to keep crawling your pages and showing them to potential customers.

For many business owners, that’s what makes ecommerce SEO worthwhile. You’re not interrupting people with an advert – you’re making it easier for them to discover your business when they’re already looking for what you sell. Done well, it can become one of the most consistent sources of traffic your website receives.

If you need any help optimising your site to enhance its SEO performance, please get in touch with the team at Engage Web.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.