Reputation Management:

    Oil barons attempt slick reputation management

    Posted on April 26, 2013

    The oil-rich state of Bayelsa in Nigeria has launched a reputation management campaign following rumours that the ruling governor’s administration had been deposed.

    However, the campaign, which involves a series of large advertising hoardings has been criticised in some quarters.

    Just say no

    The adverts, placed on billboards throughout the state, urge (more…)

    Posted by Carl Hopkinson

    UK’s first youth police commissioner quits over Twitter row

    Posted on April 12, 2013

    An escalating row over a series of teenage tweets posted by the UK’s first ever youth police and crime commissioner (PCC) has seen her leave her £15,000 a year role.

    Paris Brown, 17, had already apologised about the potentially offensive and inflammatory comments.Before quitting, Brown, from Sheerness in Kent said: (more…)

    Posted by Matt Jones

    TripAdvisor urged to minimise negative SEO of “flawed” reviews

    Posted on February 22, 2013

    A travel operator has called on popular travel website TripAdvisor to overhaul its review system, arguing many operators in the industry are being harmed by negative SEO from user comments.

    The consumer website has developed into one of the most sought out travel forums, with thousands of holidaymakers checking in there before checking in at the airport. However, with negative and unsubstantiated reviews being left in far greater numbers than positive ones, many feel the risks to hotels and tour operators are (more…)

    Posted by Cheryl Mathews

    BBC top brand as Amazon, Google and Starbucks have a taxing time

    Posted on January 6, 2013

    BBC iPlayer has topped a 2012 brands list, whilst Amazon, Google and Starbucks have dropped right down the pecking order, as the tax strife continues to hit home.

    The findings come courtesy of the YouGov BrandsIndex poll for the year. The survey, which takes the public opinion pulse of companies, took thousands of unique opinions towards the end of December.

    Despite the ongoing scandals at the BBC, its iPlayer brand rated number (more…)

    Posted by Cheryl Mathews

    Google used for background checks by employers

    Posted on September 30, 2012

    According to recent research carried out by Nuage Software, a software company based in Australia, an increasing number of employers are utilising social media sites, Google and the criminal records bureau to carry out (more…)

    Posted by Carl Hopkinson

    PR firm to be investigated over Wiki content

    Posted on December 16, 2011

    Online encyclopaedia Wikipedia has suspended ten accounts, as it starts to investigate allegations of “bad faith” content manipulation by one of the UK’s largest PR firms.

    Confirming the action, Wikipedia founder (more…)

    Posted by Carl Hopkinson

    Business web tone: lighten up

    Posted on September 10, 2011

    Traditional versus internet business attitudes are a bit like the Mac versus PC ads: one comes across as staid and old-fashioned, while the other fits in seamlessly with the ideas of a new world. A large number of businesses cling to their formal image with disastrous results. Although there are (more…)

    Posted by Carl Hopkinson

    Google launches Me on the Web

    Posted on June 25, 2011

    Google has created another way for businesses to monitor their online reputation, called Me on the Web. The new tool from Google is situated on the Google dashboard, below Account Details and can be accessed when you have signed into your account. This new initiative from the search engine giant also allows you to create a (more…)

    Posted by Matt Jones
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