According to recent research carried out by Nuage Software, a software company based in Australia, an increasing number of employers are utilising social media sites, Google and the criminal records bureau to carry out background checks on potential employees. More than half of the human resource managers who were surveyed admitted to looking for prospective candidates on Google search, while 23 per cent said they checked Facebook for details of the job candidate, three per cent checked out Twitter for details and 74 per cent looked at LinkedIn.
A number of employers are asking applicants for lobs if they are permitted to check out their profiles on social media sites, so that they aren’t risking a breach of privacy rules, according to the managing director of Nuage Software, David Wilson. A report in Perth Now quotes Wilson as saying:
“The internet has a very long memory. An ill-advised or impulsive post can be rapidly replicated across many sites and be impossible to take back.
“People really do enjoy the freedom of expression on social media, but it is worth considering the cumulative effect of their postings.”
The report also states that a larger number of employers were obtaining checks from the police for potential job candidates, according to Martin Lazarevic, the managing director of Australia’s National Crime Check, with ten per cent of applicants being caught out.
Google and social media sites play an important role in a company’s search engine optimisation strategy, whether the company is in Chester or in Australia. Social media sites are used by businesses primarily for SEO.
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It makes sense to check as much as you can yourself but when it comes to a major or international business transaction, it is often worth using professional business investigators. there are often issues around the margins or which can only be checked with human source enquiries.