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Hashtag United – when football combines with social media

Posted on September 7, 2016

 

Social media has become a massive part of daily life and it is used in practically every scenario, be it for personal/social purposes, in work or even in sport.

In football, many teams, no matter whether they are some of the footballing elite or just a recreational team, use the likes of Facebook, Twitter and Instagram to show off their squads, kits, talents and more. Many even use these platforms to keep fans up-to-date with the latest happenings in games live from the stands.

It’s all well and good using the tools themselves to get the best out of your football team and the local community, but one team, founded in 2016, has taken its social media dedication to the next level.

Hashtag United, which was only official established six months ago, has become the ultimate social media team. Before Twitter was invented, there was no such thing as a hashtag, and now, a football team has named itself after one of the social site’s most iconic features. Its club emblem is also, unsurprisingly, a hashtag. This shows that this team really has been inspired by the world of social media, and highlights the influence it has on daily life.

Furthermore, Hashtag United, who do not even play in a professional league at the moment, have already become a hit in the world of social media. The club’s Twitter account has already accrued over 43,000 followers and its Instagram account boasts over 100,000 followers.

Hashtag are not only making waves on the web, but also causing a stir in the world of football. The team has already made its first appearance at Wembley Stadium, the national stadium where all young British footballers aspire to play after watching their heroes play there before them.

As well as this, they have even tried to sign Adebayo Akinfenwa, a football league player who has become a cult hero amongst the footballing community thanks to his powerful frame, his nickname ‘The Beast’ and powerful rating on video game series FIFA.

Those at Hashtag United would state that they are not the conventional football team. They are inspired by eSports, including FIFA, and bring the concepts used in these games into real life. The club has even hired a professional FIFA player to help.

As well as being a hit on Twitter and Instagram, Hashtag United are also popular on video streaming site YouTube. The team regularly updates its channel with footage of its games, exhibitions inspired by video games and other challenges thrown at them. This has given them over one million views – a figure many professional teams would struggle to rack up.

Alan Littler
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