Engage Web Alan Littler, Author at Engage Web

Instagram posts can now be scheduled through Facebook

Posted on September 20, 2019

Facebook has now updated its Creator Studio to enable posts to be scheduled to photo-sharing platform Instagram and published at a later (more…)

Posted by Alan Littler

Google makes updates to give original news more prominence

Posted on September 19, 2019

Search giant Google is believed to be updating the algorithms of its iconic search engine to give more weight in the (more…)

Posted by Alan Littler

An introduction to Google penalties

Posted on September 16, 2019

The term ‘penalty’ is thrown around a lot in some SEO circles, and sometimes it’s not the most accurate word to be (more…)

Posted by Alan Littler

How many Brits don’t use the internet?

Posted on September 11, 2019

A recent study (more…)

Posted by Alan Littler

Facebook could remove ‘like’ counter from platform

Posted on September 9, 2019

It was revealed last week that social networking site, Facebook has recently been testing a function that would see its ‘like’ counters hidden from the site.

Should the feature be introduced to the site, Facebook would be following in the same footsteps as photo-sharing platform Instagram, which has already gone through this process and has rolled out a feature removing the counter from the platform in certain countries.

While the number of likes is hidden from public view, the number of likes a post receives will still be visible to the author of the post. The feature is designed so that more effort and focus is put onto the actual content published on these sites rather than tracking the number of likes content receives. This is supposed to result in a more positive user experience and is designed to stop the emphasis on likes and comparisons, which could translate to more time being spent on these apps.

Instagram has had its version of the feature active for a little while now but has yet to publish any statistics and metrics relating to it, but with Facebook quickly following suit could suggest that it has not been a failure.

The Facebook version of the feature was first found by app expert Jane Manchun Wong, who tweeted her findings.

Following this, Facebook did confirm that it has been considering removing the ‘like’ counter, but did not give any more information away.

A recent study showed that the most harmful feature of any social media site was in fact the like counter. These have become synonymous with social media platforms in the past few year with many people measuring the success of a post based on the number of likes they receive. This has had a negative impact of mental health, as many people feel the pressures of having to reach a certain number of likes on each of their posts.

The study was conducted by the Royal Society for Public Health, and involved a survey of 2,000 people, both adults and teens. The study showed that after the ‘like’ button, the most toxic features of social media were posts, images and videos that evoked painful memories, content that trigged FOMO (the fear of missing out), and celebrity accounts and the pressures associated with them.

The ‘like’ button is one of the most iconic features about Facebook, with the thumbs up icon being synonymous with the platform. This will not be going anywhere, as is just the number next to it that could be set to go. Facebook is now thinking about why people joined the site in the first place, the impact it has on people’s mental health and going back to basics in terms of what it was created to do – bring a community together and help people stay in touch.

Posted by Alan Littler

Study shows marketers overlooking voice and image search

Posted on September 4, 2019

A study looking into the top priorities for marketers in the next 12 months has found that almost three quarters of respondents (72%) have no plans to target and optimise for voice search.

For this study, part of (more…)

Posted by Alan Littler

New study highlights importance of blog structure

Posted on September 2, 2019

A study conducted by Perficient Digital, which looks into the structure of blog posts, has found that the majority of blogs are making a (more…)

Posted by Alan Littler

Google launches lightweight search app worldwide

Posted on August 23, 2019

Search giant Google has recently released its lightweight version of its app to Android users across the globe.

The app, known as Google Go, is an alternative version of its Google app that was originally scaled down for use in selected countries where the majority of citizens were using lower-spec Android smartphones compared to the western world. However, Google has now (more…)

Posted by Alan Littler
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