Engage Web Alan Littler, Author at Engage Web

How can businesses reach their customers during lockdown?

Posted on April 3, 2020

Safety measures that have been implemented to help combat the coronavirus outbreak, such as social distancing and lockdowns, have had a significant impact on the day-to-day running of many local businesses. Any changes that have taken place may have caught customers off-guard, especially in the early days.

As part of Live with Search Engine Land, which took place last Friday, members of the search community shared their tips, advice and strategies for business owners about how they can keep their customers up-to-date and informed.

Use your website

The first port of call should be to update your website. Most people have access to the internet and should be able to find your website. Google has recommended that businesses should display a pop-up message or distinct banner that informs visitors about any COVID-19 announcements and the effects it is having on everyday operations, such as whether the business is still operating, delivery options, opening times and delays to orders. This will help to both keep customers informed and set the right expectations.

Further to these announcements, business owners can add any prominent updates to their FAQ pages and should continue to monitor product availability statuses, and update any events or sales taking place.

Email campaigns

In the early days of lockdown, many consumers were being inundated with a wave of coronavirus emails from businesses explaining their stance on the pandemic. Search experts recommend that businesses should resist sending messages to customers with irrelevant and bland updates and should take a more creative approach to break the chain of dry emails. This can help to humanise communications and stand out against the rest.

Update Google My Business Listings

Google has created a coronavirus post category on its Google My Business service that enables businesses to make changes to how they are operating during the pandemic, including whether they are open, temporary closures, updated opening hours and any safety updates.

Take to social media

With more people spending time at home instead of out and about, this has translated to people spending more time on social media sites. Facebook has reported that it has had a spike in use of its Live streaming service. Businesses should take note that social media is being even more heavily used these days and they should use this to their advantage. Product giveaways and competitions, meme creation and customer interaction through sites like Facebook, Twitter and Instagram can be ways to keep in contact with clientele while bolstering your online presence and brand image, yet still keeping to social distancing rules.

For help with your online strategy in these unprecedented times, why not get in touch with Engage Web and see how we can turn a negative situation into positive results?

Posted by Alan Littler

Pandemic prompts sudden shift of focus from Facebook

Posted on March 31, 2020

Social media site Facebook is to abruptly modify its product development focus towards live streaming as government lockdowns due to coronavirus lead to a spike in demand.

The head of Facebook’s app, Fidji Simo, told Bloomberg that Facebook Live is currently experiencing a massive boom in usage. He explained that the company has had to adjust quickly and reshape its roadmap. The number of users watching live videos on the platform in the US alone has increased by 50% since the start of the year.

The main catalyst in this spike is no doubt the lockdowns governments are sanctioning on people all around the world in a bid to prevent the spread of the coronavirus, leaving millions of people stuck at home.

In a response to the increased usage to Facebook Live, the social site has accelerated the development of a number of features for the service. Firstly, it plans on making live streaming services accessible to more users as well as making the video streams more lucrative for broadcasters.

It is believed that new features to be introduced in the coming weeks include allowing those without a Facebook account to watch Live videos, hence making them available to a wider audience. It will also look at automatic closed captioning and rolling out a new dashboard for managing these live broadcasts.

Facebook has also introduced Live Producer, a tool that will let page managers take control of their live broadcasts. The tool has been designed to give page owners the ability to produce higher-end posts and integrate interactive features such as polls, as well as scheduling features and production software.

While it turns its attention to live streaming, Facebook is now halting its work on other projects, such as those that encourage face-to-face gatherings. As part of this, it has already started to show fewer reminders for upcoming events. Furthermore, it is considering Marketplace as a service of lesser importance at present, as it does not want to promote meeting up with people to exchange goods.

The employees assigned to work on projects such as this have now been reassigned to help smaller businesses during this time. It is believed to be developing new methods for these businesses to generate revenues through Facebook.

If your business is looking to generate more sales and enquiries through Facebook marketing, get in touch with Engage Web to see how we can help you explore new opportunities in these uncertain times.

Posted by Alan Littler

How can Google’s new coronavirus information site help us?

Posted on March 25, 2020

Search company Google has recently launched an information website dedicated to the coronavirus outbreak, as well as updating its search experience for queries on the (more…)

Posted by Alan Littler

What’s LinkedIn new conversational ad feature all about?

Posted on March 23, 2020

Business platform LinkedIn is in the process of launching a new type of ad that would allow messages to be sent, delivering a more customised experience for its users.

LinkedIn made the (more…)

Posted by Alan Littler

How are big tech companies responding to coronavirus?

Posted on March 20, 2020

The coronavirus pandemic has been dominating news headlines around the world for the past three months, and with even more vigour in the UK as the situation intensifies. Schools are (more…)

Posted by Alan Littler

Let Google know if you’re temporarily closing your business

Posted on March 19, 2020

Google will start to show which businesses are temporarily closed due to the coronavirus outbreak in both search results and within Maps.

On Sunday, Google’s (more…)

Posted by Alan Littler

Google provides update on mobile-first indexing

Posted on March 11, 2020

After sending out messages to site owners informing them to correct issues relating to mobile-first indexing, Google has now provided a further update on the topic, stating that all (more…)

Posted by Alan Littler

Twitter’s latest test feature – a new beginning or the death knell?

Posted on March 9, 2020

Microblogging site Twitter has recently confirmed that it is in the process of testing a new feature that would bring it in line with other social media platforms.

The feature is called (more…)

Posted by Alan Littler
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