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Why your website forms aren’t working – and what to do about it

Why your website forms aren’t working – and what to do about it

Forms. A necessary part of life, it would seem – but does anyone actually enjoy filling them out?

If you’ve clicked on this, then there’s a good chance your website includes a form or two, and rather than pulling in those all-important conversions, they’re sat in a dark corner of your website, gathering dust.

In this blog, we’ll take a look at why this might be the case, and whether you’ve fallen into one of the traps of not just having any old form – but a really, really boring one.

Unnecessary fields

Firstly, you’re going to want to look at how many fields you have on your form.

Three? Six? Thirty-six, with room for your customers to add their thoughts?

Ask yourself the last time you jumped for joy after being confronted with thirty-six fields, with room to add your thoughts.

People lead busy lives. The more condensed you can make your web form, the more likely it is that people are going to take the time to fill it in. Even by splitting the customer’s name field into two different sections, for ‘First’ and ‘Last’ name, you run the risk of losing their patience. People want results, and they want them fast.

While it’s not often in life you’re told only to give the bare minimum, in the case of forms, it’s the truth. Add only what you really NEED. Don’t need their contact number? Then don’t have a field for it! The last thing people want is you ringing them up – they want answers, and they want them instantly. If they can’t find them with you, they may start to look elsewhere.

Get to the point

If your prospects are new to your services, they’re probably at the browsing stage of the funnel, and are shopping around for different prices.

Therefore, you need to make it as simple as possible for them to understand what you’re offering, and how much it’ll cost.

By having a form that offers an instant quote, a free guide or something else of value, you’re much more likely to get your potential customers to exchange their information with you, as they’ll know exactly what they’re getting for their time. If your form is eons long, with multiple fields and no guarantee of what the outcome is, people are very unlikely to stick around long enough to find out – and, really, who can blame them.

Here at Engage Web, we know a thing or two about building effective websites. Reach out today to speak to a member of our friendly and informative team.

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