Now, not all businesses need websites, and that’s fine – some people are in the lucky position where they get all of their business from word-of-mouth marketing.
Other people who want to scale up, however, and reach a wider audience will inevitably look towards the option of getting a website at some point.
When weighing up your choices, it’s only natural to look for the solutions that cost a bit less – which may result in some business owners cutting corners and getting their website built on the cheap. What’s the harm? A website is a website, right?
Wrong! A poorly built website can have a significant detrimental impact on your business.
Imagine you’re looking for a product or service. You come across a website that sells what you’re looking for – great! You click on the website… only to be met with glaring spelling errors, buttons that lead nowhere and, frankly, a headache.
Would you trust this business? No. So, why should anyone trust you, if this is how your website looks?
Think about it like a physical shop – if it was a mess, with broken windows and confusing price lists, you’d likely give it a wide berth. In today’s increasingly online world, your website is your way of showing to customers (a very wide pool of them) exactly who you are, and your chance to demonstrate why they should be purchasing from YOU. If your website comes across as unprofessional and, frankly, crap, guess what – so will your business.
So, while it’s true that a well-built website can cost you money, a poorly built one can cost you even more. It can cost you your credibility and, ultimately, your customers.
If you want a website that is built and written experts, reach out to the team at Engage Web today.
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