In a recent update to its artificial intelligence (AI) technology, ChatGPT introduced a new feature called ‘Memory with Search’.
This latest addition enhances the platform’s ability to provide users with more personalised results by drawing on a user’s saved memories and chat history.
Once the memory feature is enabled, users can save key details, such as their preferences, interests, and frequently searched topics, which ChatGPT can then use to tailor its responses.
Chat history is saved by default and helps the AI collect information from previous chats to help improve future ones.
As a result, ChatGPT can deliver a response that is not only relevant, but contextually aligned with what the user is looking for.
A key feature of this latest update is its ability to rewrite prompts. Instead of responding to the literal words of a search query, ChatGPT can now reinterpret what is being asked based on what it already knows about the user.
For example, if a user asks, “what are some good books?”, and their saved memories indicate that they enjoy reading historical fiction and have a particular interest in World War II, ChatGPT may rewrite the prompt to something like “best historical fiction books set during World War II”.
The result is a more relevant and personalised response, with the ultimate goal of providing a better user experience.
ChatGPT’s Memory in Search feature launched on April 11, and while access is still being rolled out, this could have the potential to be a game-changer for users, providing a much more efficient search experience.
Want to know more about how you can ensure your website is shown in ChatGPT? Reach out to the team at Engage Web today.
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