As a business owner, you work in your industry every day, therefore you naturally know the answers to the questions your customers ask.
To you, because you answer them every day, these questions can often feel obvious. It’s easy to assume that everyone already knows the answer.
That, however, is not always the case. Many people are actively searching for this information online, no matter how straightforward the answer may seem. What feels basic to you can be genuinely useful to someone else.
As a website owner, when you create content that answers these questions, you present the opportunity for potential customers to discover your site through organic search.
This can put your business in front of people at the earliest stages of their research, often before they’re ready to contact or convert.
It’s important to be present at all stages of the customer journey, especially at the beginning. People are more likely to trust a business that gives them the information they’re looking for, without the pressure of a hard sell.
By answering the questions that people are asking, you’re highlighting that your business is knowledgeable, helpful and easy to approach. This can help you reach a wider audience, including those who may not have otherwise heard of your business but are searching for related products or services.
Over time, this can build familiarity and credibility with your target audience, which can make your business the natural choice when they’re ready to move forward and convert.
Search engines favour content that is helpful and relevant. By answering common questions, this can help increase the visibility of your website amongst your target audience and lead to steady, long-term traffic.
The key takeaway is simple. If people are asking, there is value in answering. Even the most obvious topics can help bring new visitors to your website.
Need help identifying the questions your business should be answering? Reach out to the team at Engage Web today.
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