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Who are the top earners on Instagram?

Instagram pound

Who are the top earners on Instagram?

Social media sites are a great way to generate income, whether you are selling a product and tracking sales that come through social media accounts, or you are generating income by promoting something as a social influencer.

Furthermore, many brands love to find willing celebrities to promote their products and services as a way to gain more exposure and drive sales, and are willing to pay handsome sums to these celebrities to achieve this.

UK-based company Hopper HQ, which that runs social media accounts on behalf of both companies and individuals, has recently released a report which details who the top earners are on photo-sharing platform Instagram. The 2018 edition of the Instagram Rich List is the second edition of the report, with the inaugural list being published in 2017.

The top earner on the platform is reality star Kylie Jenner. The star, who rose to fame in reality show ‘Keeping Up with the Kardashians’ is believed to make up to $1m (£760,000) per sponsored post on the platform. Her success in recent times has helped her move up from fourth place on last year’s list.

Jenner has moved up into the top spot after dethroning last year’s top earner Selena Gomez, who moves down into second place ahead of footballer Cristiano Ronaldo in third and Jenner’s half-sister Kim Kardashian, who occupies fourth position.

Who else makes the top 10?

The top 10 of the Instagram Rich List are detailed below along with their follower base and estimated amount per post.

1. Kylie Jenner: 111 million followers, $1m (£760,000) per post
2. Selena Gomez: 139 million followers, $800,000 per post
3. Cristiano Ronaldo: 137 million followers, $750,000 per post
4. Kim Kardashian West: 114 million followers, $720,000 per post
5. Beyoncé Knowles: 116 million followers, $700,000 per post
6. Dwayne Johnson: 111 million followers, $650,000 per post
7. Justin Bieber: 101 million followers, $630,000 per post
8. Neymar da Silva Santos Junior: 100 million followers, $600,000 per post
9. Lionel Messi: 97 million followers, $500,000 per post
10. Kendall Jenner: 93 million followers, $500,000 per post

How is this worked out?

Hopper HQ works out these rankings and the cost per post after speaking with a number of social media influencers, as well as branding and marketing organisations, to determine what the realistic price is for each of these celebrities to charge per post.

However, these are only estimates as marketers can be quite secretive about the prices they pay or whether they have agreed a deal for a number of posts, which happens a lot with A-list celebs and sports starts, so the exact amounts remain unknown for sure.

How about the Brits?

Whilst none of the top 10 on the Instagram Rich List are British, Hopper HQ has revealed the top 5 Brits:

1. David Beckham: 49 million followers, $300,000 per post
2. Gareth Bale: 35 million followers, $185,000 per post
3. Zoe Sugg: 10 million followers, $16,000 per post
4. Rosie Huntington-Whiteley: 8 million followers, $11,500 per post
5. Jamie Oliver: 6 million followers, $8,000 per post

Footballer David Beckham is the top British earner on Instagram and is believed to be ranked 12th on the top earnings list ahead of fellow footballer Gareth Bale.

Something else that has been picked up on is that the figures being paid to these stars per post has increased dramatically on those of last year. The top influencer last year, Selena Gomez, was estimated to have been earning up to $550,000 per post last year. This is almost half of what the top earner makes just 12 months later. Should someone have earned this figure in 2018, this would have placed them just inside the top 10 at number nine.

Hopper HQ’s co-founder, Mike Bandar, has suggested that this could be down to marketing companies moving more into social media instead of other media such as print and television, as they have identified a bigger ROI through social media.

New rules from social media networks have also stated that any sponsored posts must be marked by the influencer as an ad, after warning celebrities about their ‘misleading conduct’ in April last year.

Alan Littler
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