In this fast-paced world of online marketing, it’s essential to keep up to date with new and upcoming trends as and when they enter the scene.
Personalisation is now a fundamental aspect of digital marketing, which businesses can (and should) utilise as part of their online strategy to keep customers happy and loyal to their brand.
As customer expectations continue to grow, we look ahead to 2024, and reflect on the predictions for digital marketing trends that we expect to see over the coming months.
Hyper-personalisation
Just in case things weren’t personal enough, hyper-personalisation is expected to make its mark in 2024.
Already used by some businesses, this strategy involves combining data from sources such as demographic, transactional and behavioural patterns to gain a deeper understanding of your target customer base. This comprehensive approach to personalisation can help businesses to build a more effective marketing campaign catering specifically to an individual’s needs, rather than categorising groups as part of a more generalised approach.
Dynamic content
Another trend predicted to grow in the coming months is the use of dynamic content.
With this strategy, businesses can tailor their content, most notably in email marketing campaigns, to provide localised offers that change based on the user’s behaviour and preferences.
This is a clever way to ensure your audience is only seeing what they are actually interested in, so the content will be a lot more likely to grab their attention. This personalised approach will be appreciated by your customers, too, as they will feel like their needs are being specifically catered to, making them more likely to use your business.
If you need advice on staying on top of marketing trends, we at Engage Web are experts on all things digital. Reach out now, and speak to our friendly team today.
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