With 92.3% of internet users accessing the internet using a mobile device, it is more important than ever to make sure that your website is mobile-friendly.
Everybody has experienced browsing the web on your phone, clicking onto a website and being overwhelmed as a large image fills the screen. You have to zoom out to figure out where to even start on the site.
When this happens, it indicates that the website isn’t optimised for mobile, as the site isn’t responsive to the change in screen size. When viewed on a mobile device, a mobile-friendly website should automatically adjust to display the contents of the page, just as it would on a desktop.
Checking whether your website is responsive to mobile is easy. Grab your phone and load your website on your internet browser. If the display adjusts to show the site’s content on the smaller screen, your website has a responsive design.
It’s important to check whether the buttons on your website are mobile-friendly. If the buttons are too small, a visitor on a touch screen device may struggle to click the links. A user should be able to click a button on a website without having to zoom, as this may not be an option on all mobile devices.
Users accessing the internet on their mobile devices are often on the go, and require access to the information they’re looking for quickly. If your website has slow loading pages, the user will likely look for the information elsewhere.
You can manually check whether the pages on your site are slow to load by navigating through the site, or you can test your website’s loading speed using Google’s PageSpeed Insights tool. Compressing images, limiting redirects and leveraging browser caching are all easy ways to enhance mobile page speed.
In today’s digital world, mobile-friendly websites are a necessity, and it’s important to regularly check whether your site is properly optimised for mobile to ensure you provide the best user experience to your visitors.
Not only that, mobile-friendly websites can have a significant impact on the SEO (search engine optimisation) of your site. Google’s mobile-first indexing approach means that it will primarily use the mobile version of a website to determine ranking and indexing. A website optimised poorly for mobile may see a decrease in rankings, which could mean fewer traffic and less business.
Need some help optimising your website for mobile? Talk to our friendly team at Engage Web today.
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