If you regularly publish written content on your website, having a dedicated author page is essential.
An author page serves as a personal profile of a writer, highlighting key details such as the writer’s name, a biography and a photograph to help put a face to the name.
An author page can also showcase a writer’s qualifications, certifications and awards. This information helps reinforce the writer’s expertise and authority in their field, aligning with Google’s E-A-T (Expertise, Authority and Trustworthiness) guidelines.
These guidelines are used to assess the quality and credibility of a website’s content, which can influence how well it ranks in search results.
By attributing the content on your site to knowledgeable and experienced authors, you demonstrate to Google that your site meets its E-A-T standards.
This not only helps to boost the credibility of your site with Google’s crawl bots but also helps build trust among readers. As a result, this may improve your website’s visibility and search rankings.
We’ve outlined some of the important elements that make an author page stand out below.
Author name
It sounds daft, but this one is often forgotten. Include the full name of your writer (or a pen name, if you’d prefer!). Your readers are more likely to trust the content when they know who wrote it.
Profile picture
If you came across a Facebook profile without a profile picture, would you trust the user?
Including a photograph on an author page allows the reader to see the real person behind the content. This can help it feel more authentic.
Biography
A biography provides the reader with a bit of background information about the writer, such as experience and/or education, which can help highlight their expertise in the subject.
This can also signal to search engine crawl bots that the website’s content is written by a knowledgeable source, which can help improve the site’s performance in the search results.
Qualifications and awards
Similar to the points mentioned above, including information on qualifications and awards on an author page helps establish the writer’s credibility.
It shows that the content on the website is written by someone qualified, and potentially recognised for their expertise.
Testimonials and reviews
These days, it’s common to run to Google to search for a review before making a purchase. We trust what other people have to say, and this can often influence our decision making.
The same applies to author pages. Including testimonials or reviews is key. By including positive feedback from readers, peers or experts, you can build credibility with your audience, making them more likely to value and trust what you have to say.
Adding author pages to your website is a simple but often overlooked way to improve SEO (search engine optimisation) performance.
They not only help build trust with your audience, but also signal to Google that you know what you’re talking about, which can ultimately lead to higher search rankings.
Interested in making your website more visible? Reach out to the team at Engage Web today to see how we can help.
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