Three effective Black Friday marketing strategies

Luke Meredith

Black Friday has become known as the ultimate day of the year for shopping and securing major discounts on coveted products in the runup to Christmas.

At Engage Web, we’re offering 50% discounts on ALL of our workshops and training events if you use the code BF50 at the checkout.

For brands, retailers and any business offering Black Friday discounts, however, getting the best out of Black Friday sales can be a difficult challenge.

In this blog, we’ll look at some characteristics of effective Black Friday marketing strategies you should employ if you are aiming to make Black Friday a serious money-making period for your business.

1. Plan your strategy in advance

No matter how good your deals are, no matter what you’re offering to your customers, it may all be for nothing if nobody knows about your discounts. If you can plan your Black Friday strategy well in advance, you can bring attention to your discounts and keep your business in the minds of your customers.

While it may be slightly late to implement a plan like this one for Black Friday 2022, keep it in mind for every year to come.

2. Take advantage of social media

A crucial part of any well-planned Black Friday strategy is the intelligent use of social media. Use a variety of social media channels to keep your target audience reminded of the discounts they can get for your products on Black Friday. However, be sure not to overdo your Black Friday social media content, as this may have the effect of becoming repetitive and appearing annoying to your customers, who may choose to unfollow you as a result.

3. Stay loyal to your customers

Sure, Black Friday is a great occasion to attract new customers by offering them great deals on your products that they typically wouldn’t go for. Nevertheless, don’t neglect your loyal customers that buy your products even when there are no discounts.

Try offering some special discounts for previous customers to reward them for their loyalty to your business. This will keep them happy and will ensure they won’t ever neglect your brand.

As ever, Black Friday offers exciting opportunities for businesses and customers alike. Here at Engage Web, all of our workshops and training events are 50% OFF for this weekend only if you enter the code BF50 at the checkout. Head over to our training page to get these amazing discounts if you are looking to improve your business’s approach to areas such as marketing, social media and content.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Three effective Black Friday marketing strategies