With digital marketing constantly evolving, more methods are being discovered to promote your business online.
This brings the question – are the older methods still as valuable?
Although this will depend on the method, the simple answer for email marketing specifically is yes. In this blog, we’re going to look at some of the reasons why email marking is just as valuable as ever.
A direct approach
Emails allow you to target people based on a collection of demographics, such as interests and behaviours, which allows you to put together a campaign based on these factors.
Additionally, you can choose to address your audience individually by their first name, which creates a personal approach and a more intimate relationship.
Positive open and click through rates
Email marketing has demonstrated a consistently high click through and open rate, especially in comparison to social media and other forms of marketing.
One of the main reasons for this will be due to the personalisation side of email marketing, as your audience will feel like your campaign is aimed at them specifically.
Impressive return on investment
Email marketing campaigns can have an excellent return on investment (ROI) if done correctly. Partner this with the fact they can be cheap to put together, the overall return can prove to be more significant than other methods.
Establishing positive relationships
Over time, the more campaigns you send out, the better your relationship with your target audience will be. If you are consistent with your campaigns, you will remain in the forefront of your customers’ minds.
Overall, despite it being one of the older marketing methods, email marketing is as effective as ever, and it is vital that you utilise it to get as many eyes on your business as possible.
Here at Engage Web, email campaigns are just one of the digital marketing services we offer. Speak to a member of the team today to find out more.
