A competition has been launched by automaker Nissan asking for fans to submit videos made via Instagram and Vine to feature in its next big TV advert.
To make a submission, users simply have to make a video using one of the two hugely popular video sharing platforms. Each video must in some way include paper cut-out of Nissan’s Versa Note model, which can be downloaded from the company’s Your Door To More website.
Three winners will be selected from the entries and their videos will be included in the Versa Note adverts to be broadcast later on in the year.
Speaking about the video campaign, Nissan North America’s vice president of marketing, Jon Brancheau, said:
“Cars don’t just take us places. They help us chase dreams, seek adventure, and enjoy life to the fullest.
“We want to celebrate that freedom and the creativity it can inspire.”
One submission from a resident of Phoenix in Arizona, Joshua Reach, saw the cut-out Nissan Versa Note assembled using stop-motion animation. His video, made via Vine and shared on Twitter, was accompanied with the caption:
“Here’s the thing: I only had tape, so it looks like my Versa got in an accident. Haha, still fun!”
Nissan isn’t the first company to bolster existing internet marketing strategies with a campaign using Instagram and Vine. Clothing retailer Urban Outfitters has used the site to publish videos giving fans tutorials, and coffee giant Starbucks uses Instagram to regularly publish content and currently has 1.4 million followers.
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