Making the most of your Google Business profile

James Hussey

Setting up a Google Business profile has become increasingly essential when it comes to getting your name out there on Google.

It is a way of summarising your business, providing a breakdown of the important information in one place, such as your contact information, images, a section about your company, a link to your website, reviews and social media-like updates.

What are the benefits of optimising your profile?

If a user has found your profile from a Google search, you want to give a good first impression, and your Google Business profile is the perfect opportunity to do so.

Using the description, you can tell your audience exactly what it is you do, whereas the reviews section is a great way to build your online credibility. If they’re impressed by those two sections, they can get in touch using the contact methods or via your website.

Focusing on the About section

The About section is key, as it allows you to provide a breakdown of what you do and what products/services you offer. It is also important to remember to include any keywords you want to target, as this will be picked up by Google on general searches for those keywords.

Make use of the listings section

This section is where you can post updates about your business, including an image with a caption. It is a good idea to do this alongside your social media posts, as this shows consistency and highlights that you’re regularly updating your profile.

Encourage reviews

The reviews section is essentially evidence from other people that you deliver what you promise in the about section. Therefore, it is a good idea to encourage your customers to leave reviews on Google above any other platform. This displays validity and will create a positive online reputation for your business.

If you would like any help in optimising your profile, get in touch with our team at Engage Web today.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.