One of the best, and often overlooked, strategies to grow your business is to build a strong mailing list. A mailing list lets you communicate directly with your audience, helping build trust and ultimately create more sales opportunities.
With inboxes already overflowing with emails, how do you get people to choose to sign up to yours? That’s where lead magnets come in.
A lead magnet is a free resource that encourages people to sign up to a mailing list. By providing the user with something valuable in return, such as free template, eBook or consultation, it makes it worth their while to sign up. Think eCommerce websites that offer a discount code in exchange for your email address.
In this blog, we’ve detailed several creative lead magnet ideas to boost your mailing list.
Checklists
Checklists can be powerful lead magnets, as they help break down tasks into clear, step-by-step instructions. They provide users with a clear, easy-to-follow roadmap to complete a task.
Checklists are adaptable and can be tailored to almost any industry. They can be easy to create using bullet points or numbered lists, and easy to download in a PDF format for both desktop and mobile users.
For example, an online travel agent may offer a packing checklist for travellers heading abroad, helping them stay organised ahead of their trip by detailing what they should take.
eBooks
eBooks are a great way to share valuable information with your audience. Unlike a typical blog post, an eBook can provide users with a deeper insight of a topic, offering advice, tips and strategies that go beyond surface-level information.
An eBook can help establish credibility with your audience. By providing your audience with high-quality, helpful content in a well-researched and detailed guide, this can help demonstrate your expertise and build trust, which is essential for converting leads into customers.
A digital marketing agency may choose to publish an eBook on “A Beginners Guide to Social Media Marketing’, which will guide readers through the fundamental steps.
Calculators
A calculator is an effective lead magnet idea, providing users with instant, personalised results based on their unique inputs, offering a more valuable experience.
At Engage Web, we’ve seen firsthand how calculators can improve engagement rate and increase the number of mailing list subscribers.
Many calculators require the user to input their email address to access the results or to receive further assistance, such as follow-up tips or advice.
For example, a gym may add a fitness calculator to their website that helps visitors determine their daily calorie target based on factors such as their age, height, weight and activity level.
In addition to providing immediate, actionable information, this tool helps keep the user engaged by offering them something useful that has been personalised for them.
Quizzes
Much like a calculator, a quiz can be a highly effective lead magnet, as they are interactive and deliver personalised results.
While people enjoy fun quizzes, such as “What type of cheese are you?”, a well thought out quiz can provide website owners with valuable insights into the preferences and interests of your audience.
By using this information, you can improve your marketing strategy to better meet the needs of your audience. These quiz results can also guide follow-up communications, allowing you to present content or offers that are more likely to resonate with users and boost conversions.
Free modules
If your website offers courses, having a free module as a lead magnet can help grow your mailing list and business, by giving potential customers a preview of what they can expect – allowing them to experience the material firsthand.
A free lesson or module can help reduce uncertainty, which can establish trust and credibility with the user, and ultimately, persuade them to sign up for the full course.
Your audience is already engaged in learning if they’re accessing your free module, and as such, is likely to be further along in the sales journey.
Leads such as these can increase the chance of conversion, as users at this stage of their sales journey are more likely to be receptive to follow up offers or resources.
Need help identifying the most effective lead magnet ideas for your website? Reach out to the team of experts at Engage Web today.
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