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Is your website optimised for mobile NEw
Is your website optimised for mobile NEw

Is your website optimised for mobile?

In a time where your website is available on more device types than ever, it is important to make sure you are using this to your advantage.

The majority of websites will be built specifically for desktop; however, this design won’t always translate to other devices, such as mobile.

Therefore, having different variations of your site to suit all device types allows you to cater to all your visitors.

Here are some reasons why it is important to ensure that your site it fully optimised on all device types.

User experience

This is the most obvious reason. Put simply, you want to make the website as easy to use as possible.

Having a site suitable for mobile creates a seamless experience, reflecting positively on your company and encouraging users to revisit the site.

Improved SEO (search engine optimisation)

When Google crawls your site to decide where it’ll show in the search results, it checks the mobile version, too. Therefore, if your site is not mobile friendly, this could impact its ranking, reducing visibility and the amount of organic traffic.

What should be included in a mobile friendly design?

Simplified navigation

The traditional horizontal menu will not translate well to mobile, so it is important to adopt a vertical menu design. This will allow you to provide all the information you need, without creating an eye sore in terms of design.

Create a vertical design

While desktops require more of a horizontal design, mobiles will require a vertical design. This means that you will mostly have to stack content rather than having it side by side. It is also important to ensure the listing of content on a mobile design works in the order it is displayed.

Use a touch friendly design

There might be certain elements of a desktop design that won’t function the same on a mobile.

For example, if you have a hover animation on a desktop, it will not work the same way on a mobile, as users can’t hover over content. Therefore, making sure that all features function properly on a mobile is key – otherwise, certain content will become useless.

If you need help optimising your site for all purposes, get in touch with the team at Engage Web today.

James Hussey

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