In this blog, we’re going to look into some approaches to take over the next 12 months when it comes to composing content for your website – particularly in the case of social media.
The content you put out there is what can make or break your company’s social media presence, so it is vital to know your audience and create the type of content they will want to see.
Here are a few trends you can expect to develop throughout the next year.
The dominance of short form video content
With the rise of TikTok, YouTube shorts and Instagram reels, short form video content is bigger than ever. These videos can provide a quick summary of a topic in a way that no other form of content can, creating great convenience for the viewer. Short form content aims to target casual scrollers and convert them into a customer/client.
Podcasting is as strong as ever
On the flip side of the previous point, having longer form content such as a podcast is a great way of providing more of a detailed insight to your audience, creating an intimate connection. Podcasts can also be clipped into short 60 second videos to post to social media, so they are a great way of generating both long and short form content.
Authenticity and a personal approach is key – having that personal relationship between yourself and your audience will be vital. Utilising personal anecdotes and real-life experiences will be extremely valuable and will create that personal feel, rather than a business to customer approach.
If you’re looking for ways to improve your content this year, get in touch with the team at Engage Web today.
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