The portal for all official government websites has won the highly respected Design of the Year award at a ceremony in South London.
The award is coveted by everyone in the web design, SEO and internet marketing industries, as it embodies how smooth a user’s experience of the web should be.
With a layout designed internally, Gov.uk beat off 98 other entries to take the title, presented in April 2013.
Elegant and understated
The decision was a unanimous one, as the judges said the site was:
“Well thought out (with an) understated design.”
It also received praise from Deyan Sudjic, director of the Design Museum. Marking it out as the “Paul Smith” of websites, he said:
“It makes life better for millions of people coping with the everyday chores, from getting a new passport, to paying their taxes.
“Gov.uk looks elegant, and subtly British”
There was also congratulations received from the PM, who was eager to stress its key role in modernising the relationship modern society has with its government. Celebrity jury member Griff Rhys Jones shared David Cameron’s sentiments, saying:
“It creates a benchmark for which all international government websites can be judged on.”
In many ways, it was a surprising result, with the innovative Olympic cauldron expected to do well in the awards.
As it transpired, the petal design, each separate cauldron of which was taken home by every participating country at The Games, actually lost out in its product category. An anti-diarrhoea kit designed to fit into the gaps in Coca-Cola bottle crates took the gong.
All shortlisted designs will remain on display until July 7th, in a special exhibition at the Design Museum.