Google is now revealing what people really look at on your Business Profile

James Hussey

Business owners have been uploading photos to Google Business Profiles for years without really knowing what impact they were having.

A few team shots, some work examples, maybe a couple of product images. Then it usually gets left alone.

Google has now started showing view counts on individual photos and videos within some Business Profiles. Instead of just seeing overall engagement, you can see how many times each image has been viewed.

It sounds minor on paper. Most updates like this usually are. Still, there’s something useful hidden in it.

Because until now, there hasn’t been much to go on beyond guesswork. A business might assume customers like a certain type of image, but there’s never been any real feedback to confirm it.

One photo could be doing most of the work without anyone noticing. Another might be sitting there completely ignored.

Local businesses tend to underestimate how much people rely on visuals before they decide to get in touch. Reviews matter, of course – so does price and location. But photos often sit somewhere in the middle of that decision-making process, even if it doesn’t get talked about much.

A customer looking for a service will usually scroll through images before they do anything else. It’s just part of how people check businesses now. Having actual numbers attached to those images changes things slightly – not dramatically, but enough to notice patterns over time.

If one type of image consistently gets more attention than others, that’s probably worth paying attention to. Not because it changes everything, but because it gives some direction where there wasn’t much before.

The feature isn’t fully rolled out yet, so not every business will see it straight away. When it does appear, it will be interesting to see how many people actually use it for anything beyond curiosity.

If you need any assistance optimising your Google Business Profile, please get in touch with us at Engage Web.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.