Google has some bad news for Microsoft; the days of the PC are coming to an end. This is according to the Google VP for Global Ad Operations, John Herlihy. Speaking at the Digital Landscapes Conference, which is taking place in Ireland, Herlihy claimed that the days of the desktop PC were coming to an end and that people would be using mobile computing and browsers for all of their PC based tasks.
Herlihy stated that desktop computers, as we know them, have around three years left. Just enough time for Microsoft to put a stable release of Windows 7!
In three years time, desktops will be irrelevant. In Japan, most research is done today on smart phones, not PCs.
Mobile makes the world’s information universally accessible. Because there’s more information and because it will be hard to sift through it all, that’s why search will become more and more important. This will create new opportunities for new entrepreneurs to create new business models – ubiquity first, revenue later.
Google of course has a vested interest in turning people towards mobile search, with the launch of the Nexus One and its Android operating system. Google’s Chrome browser, like its mobile operating system, allows the user to search the web and the computer itself from one location. Google will also be launching Chrome OS later in 2010, which will further incorporate the browser with the way the computer is searched and accessed.