fbpx
Engage Web logo - horizontal-resized
Engage Web Logo White Landscape

Four common mistakes made on business websites

Four common mistakes made on business websites

Misused words and spelling errors on a website can send out the wrong message to readers, especially if the website is meant to be supporting the professional image of a business. More and more businesses are using article writing services to ensure that their content is written accurately. Here are some of the most common pitfalls in business writing.

1. ‘Less’ and ‘fewer’ – Many commercial businesses seem to have a problem with these two words, with some supermarkets being pulled up for this mistake. ‘Less’ should be used to refer to nouns that can’t be counted, such as rice, water and time.  ‘Fewer’ should be used when referring to nouns that can be counted – such as apples, people and pens

2. ‘Complementary’ and ‘complimentary’ – If you’re giving customers a gift with a purchase, the gift is complimentary, or free. Complementary refers to things that suit each other, so two items from the same range could be complementary. These two words often cause confusion in commercial businesses

3. ‘Unique’ – The word ‘unique’ refers to something that has no equal. This word is often used lazily in business, with ‘unique offers’ that are, in fact, not unique at all. ‘Most unique’ should never be used – an item is either unique or it is not

4. ‘Ultimate’ – Many companies use the word ‘ultimate’ to indicate their belief that a product is the best available – for example, ‘the ultimate gift’. However, ultimate actually means ‘final’

Get in touch

Please enable JavaScript in your browser to complete this form.
Acceptance

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

>

Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.

FREE DOWNLOAD