Engage Web Jenny C, Author at Engage Web

How to really develop your audience

Posted on April 4, 2018

You may be tempted to believe that the best way to attract an audience would be to attract more eyeballs to your content, but it seems this may be a mistake.

The head of publishing at Intel iQ, Luke Kintigh, recently shared how the iQ team enjoyed success with an approach that focused more on satisfying (more…)

Posted by Jenny C

Developing a startup with content marketing

Posted on January 3, 2018

If you’re an entrepreneur trying to build an empire from scratch, you probably want a promotional strategy that does not require a (more…)

Posted by Jenny C

How can you find freelance writers for a website news feed?

Posted on December 20, 2017

Hosting a website news feed has a number of benefits, such as bringing better search engine visibility and a platform you can use to engage with customers, but maintaining it (more…)

Posted by Jenny C

Can ephemeral content play a role in content marketing?

Posted on November 21, 2017

Creating transient content may seem like a poor use of resources, but Snapchat’s introduction of stories has really resonated on social media.

This feature lets (more…)

Posted by Jenny C

Three social media trends to consider in content marketing

Posted on November 7, 2017

Good content that resonates with your audience is clearly essential to content marketing, but keeping on top of popular developments in social media can help guide your creation and distribution of content for (more…)

Posted by Jenny C

Why content marketing differs from search engine optimisation

Posted on September 7, 2017

In a way, content marketing and SEO can be thought of as being interwoven, but you need to realise where one ends and the other begins if you’re going to get the most from either or (more…)

Posted by Jenny C

How to reuse content in chunks

Posted on August 15, 2017

Reusing content is an attractive way to reach more potential customers, but it needs to be done in a way that adds value for (more…)

Posted by Jenny C

UK survey shows dangers of ‘forgettable’ content

Posted on May 3, 2017

A recent survey conducted by software company Prezi and Censuswide reveals that branded content is not sticking in people’s minds.

Of those surveyed, 80% had (more…)

Posted by Jenny C
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