You may be tempted to believe that the best way to attract an audience would be to attract more eyeballs to your content, but it seems this may be a mistake.

The head of publishing at Intel iQ, Luke Kintigh, recently shared how the iQ team enjoyed success with an approach that focused more on satisfying (more…)

If you’re an entrepreneur trying to build an empire from scratch, you probably want a promotional strategy that does not require a (more…)

Hosting a website news feed has a number of benefits, such as bringing better search engine visibility and a platform you can use to engage with customers, but maintaining it (more…)

Creating transient content may seem like a poor use of resources, but Snapchat’s introduction of stories has really resonated on social media.

This feature lets (more…)

Good content that resonates with your audience is clearly essential to content marketing, but keeping on top of popular developments in social media can help guide your creation and distribution of content for (more…)

In a way, content marketing and SEO can be thought of as being interwoven, but you need to realise where one ends and the other begins if you’re going to get the most from either or (more…)

Reusing content is an attractive way to reach more potential customers, but it needs to be done in a way that adds value for (more…)

A recent survey conducted by software company Prezi and Censuswide reveals that branded content is not sticking in people’s minds.

Of those surveyed, 80% had (more…)