Could Samsung replace Google with Bing and ChatGPT?

Luke Meredith

According to The New York Times, electronics giant Samsung may be about to replace Google as the default search engine in its range of mobile phones.

It is thought that Microsoft’s Bing search engine, which has recently begun to incorporate artificial intelligence (AI) features in its performance, would be a suitable replacement in Samsung phones.

Around $55bn (£44bn) of market value was erased from Alphabet, the parent company of Google, as the report from the NYT emerged. It is thought that the existing mobile search contract between Alphabet and Samsung generates around $3bn ($2.4bn) in revenue per year for Alphabet.

However, with this contract due for renewal, Google may have a tough job on its hands as it battles to hold onto dominance over other search engines. Similarly, Alphabet’s deal with Apple, which is reportedly worth a massive $20bn ($16bn) in revenue, also appears to be due for renewal, leaving Alphabet with some important deals to make.

Employees at Alphabet, and more specifically Google, have supposedly been taken aback by these reports, creating a level of panic amid an unprecedented level of search engine competition for Google. The emergence of AI, especially in the form of ChatGPT, may be the first serious threat to Google’s search engine dominance in decades. Google currently has a team of more than 160 people working on implementing AI features into its current search product, as well as other teams developing its dedicated AI technology, such as Bard*.

Samsung already has longstanding working relationships with both Alphabet and Microsoft, with a number of Microsoft apps and software pre-installed on Samsung devices. This suggests Samsung’s ultimate decision on its search engine will be a good indicator as to which company is winning the ongoing search engine war.

For a marketing campaign that allows you to rank highly on the biggest search engines, speak to our search engine optimisation (SEO) experts at Engage Web today.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Could Samsung replace Google with Bing and ChatGPT?