The world’s biggest search engine is to overhaul its algorithms in dramatic fashion in order to effectively block pirated copy websites.
Calculations will be changed which will move illegal copy sites off the top pages of search queries.
The move by Google is sure to please many SEO and internet marketers, and has certainly been welcomed by music and film powerhouses.
Both UK based and Hollywood film studios in particular have maligned the search giant for its lackadaisical approach to pirate sites. On a recent blog post though, Google said that its search results will now:
“[take into account] valid copyright removal notices”
It is known that sites with a high number of these removal notices will be discounted – moving down the search results. However, the search engine has not explained what makes up a valid removal notice.
Welcoming the news, the chief executive of the BPI, the trade organisation for the British music industry, said:
“We have argued for some time that sites with a lot of illegal content should feature lower in search rankings, based on the notifications we send to Google.”
Geoff Taylor continued, saying:
“We will look carefully at how much impact this change will have in practice, but we welcome the announcement from Google and will be pressing other search engines to follow suit.”
The illegal use of copyrighted material online is a hot topic at the moment, with many content writers and journalists also bemoaning the use of their writing in the wrong way.
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